Your audience is hungry for valuable content. Period.
And Guides and e-books are some of the best ways to share this content (and your insights!)
E-books
E-books are an amazing way of sharing in-depth knowledge with your audience. They also provide a unique advantage in reaching a wide range of individuals who are seeking valuable insights into your knowledge, experiences, and perspectives in a digital format that can be easily accessed and consumed by your target audience.
You can write an e-book on almost anything -
Cracking interviews
Applying for jobs
Getting into a career
And 101 other things
Guides
But let's be real.
Writing an e-book sounds extremely difficult. So what do you do?
Well, you start with a short guide!
A guide for what you ask? Well anything! That's the beauty. Here are some examples -
Your Guide to Interview Prep
Giving interviews is tough. Acing them is even tougher. You know what amazing interviews look like. So why not teach it to your followers? So they can ace their interviews.
Your guide can include material for pre-interview research to teaching how to give amazing interviews to post-interview follow-up strategies.
Your Guide to Job Search
You know exactly how job paths and career trajectories work. You've learnt it with experience. But your followers are looking for that insight. So why not create a short guide and share your insights?
You can include practical insights, tips, and strategies to navigate the job market effectively.
Your Guide to Winning on LinkedIn
As a LinkedIn Creator, you've learnt a lot of things in your journey. Meanwhile, your followers are a few steps behind you, trying their best to become a creator. You see where we're going with this? You've got the knowledge and insights. So why not create a guide around it and sell it?
It may include actionable strategies, tips, and insights to enhance their profiles, expand their network, and leverage Linkedin for career growth and business opportunities.
Your Guide to Learning AI / ML / Coding
Learning new things is just incredibly difficult. But you know what helps? Guidance from someone who's already an expert. So if you're an expert at AI / ML / Coding, why not share your learning guide? It'll be incredibly valuable to your followers
It may contain the basic process of going about it, resources to learn, further steps to enhance the skill, etc.
Your Guide to Studying Abroad
If you are someone who knows how further education abroad works, your knowledge is worth gold. Your audience will always be on the lookout for a comprehensive resource that can help them in choosing the right destination, universities, scholarships, visa requirements, cultural aspects, and practical tips for living abroad.
I know it sounds intimidating. But you know what? It doesn't have to be a full blown Guide or an e-book. You can start small. Even a 5 page guide that can help someone do something in minutes that would have otherwise taken them hours, is a huge value add.